What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
SUV wagons based on their ute stablemates are by no means a new thing – just look to Toyota Fortuner (based on HiLux), Ford Everest (based on the Ranger) and Isuzu’s MU-X (based on the D-Max) for evidence of that.
But the strategy is not always a successful one and these ute-based wagons have already gone through a stage or two of tweaking and refining in an attempt by car makers to shed some of the lingering ute-related niggles (such as work-focused suspension tunes) and improve the final products so they're better suited to a life of work and play.
The 2018 Trailblazer (formerly known as Colorado7, and based on the Colorado ute) is another clear sign that these wagons are indeed getting better, but are those improvements good enough to attract the cash of an otherwise ute-fixated public?
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
The Trailblazer is a solid all-rounder and deserves the consideration of those in the market for a decent seven-seater 4WD. It does everything well without ever really excelling at any one thing.
Is it fantastic? No. Is it a game-changer? No. Does it represent pretty good value for money in the grand scheme of things? Yep.
The pick of the bunch for me is the LTZ – solid, off-road capable, and suburbs-friendly with just a hint of leather-appointed class. In the LTZ, you get everything worthwhile in the Trailblazer mob and if you’re a family man you won’t feel the need to fork out an extra $1000 for the Z71’s try-hard window dressing.
The Trailblazer is a mostly comfortable SUV wagon, stacked with features and is well worth your consideration if the Isuzu MU-X, Pajero Sport and Toyota Fortuner don’t float your boat.