BMW IX1 vs Audi RS Q8
What's the difference?

BMW IX1

$49,880 - $82,900

2023 price

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Audi RS Q8

$230,827 - $255,727

2026 price

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Land Rover Discovery Sport

Mercedes-Benz EQ-Class

Mercedes-Benz EQS

Mercedes-Benz G-Class

Mercedes-Benz G63

Mercedes-Benz GLA-Class

Mercedes-Benz GLA250

Mercedes-Benz GLB

Mercedes-Benz GLB-Class

Mercedes-Benz GLC-Class

Mercedes-Benz GLE-Class

Mercedes-Benz GLS

Mercedes-Benz GLS-Class

Mini 3D Hatch

Mini Countryman

Mitsubishi ASX

Mitsubishi Eclipse Cross

Mitsubishi Outlander

Mitsubishi Pajero

Mitsubishi Pajero Sport

Toyota Landcruiser 70 Series

Summary

2023 BMW IX1

2026 Audi RS Q8

By Byron Mathioudakis

By Stephen Ottley

Safety Rating

Electric motor type

Electromagnetically Excited

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Vehicle type

Battery Electric

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Electric range

440 km

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Energy consumption

18.2 kWh/100km

Battery capacity

67.00 kWh

Seating

—

Likes

Surprising value for money
Impressive design inside and out
Decent road manners

Immense performance
Excellent handling for a big SUV
Premium design

Dislikes

Could use stronger single-pedal braking tech
Some road/tyre noise intrusion
Hides its ‘EV-ness’ with regular ICE X1 styling

Big power equals big thirst
Seven-year warranty costs extra
No current ANCAP rating

2023 BMW IX1 Summary

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

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2026 Audi RS Q8 Summary

Not to spoil the illusion, but at their core the Lamborghini Urus, Bentley Bentayga and Porsche Cayenne all share the same base mechanical DNA. And yet despite their huge price tags and enviable reputation for performance, the fastest SUV isn’t one of them - it’s an Audi.

The new Audi RS Q8 Performance, to be precise, which has lapped the famous Nurburgring in Germany in record time, usurping the Cayenne Turbo GT in the process.

Boasting the most powerful internal combustion engine Audi has ever installed in a production car, ceramic brakes and a highly advanced suspension package, the RS Q8 Performance takes the German brand’s SUVs to a new level of, how do I put this… performance.

So it’s an appropriate name, but is it an appropriate car for Australian buyers looking for something fast, spacious and special? Read on to find out…

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Deep dive comparison

2023 BMW IX1 2026 Audi RS Q8

Verdict

BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.

Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.

As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.

Who’d have thought it from a BMW?

Verdict

The Audi RS Q8 Performance is a lot - of everything. It offers lots of power, lots of performance, lots of space and lots of luxury. But it’s also a lot of money, and at more than $250k it’s not going to be on everyone’s shopping list. It’s a very niche proposition for a small group of buyers. For those select few, those who want a lot of everything and who crave the ultimate of whatever product they’re buying, then the RS Q8 Performance is going to be a very tempting proposition - even if they never set any lap record in it.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

BMW IX1 vs Audi RS Q8 What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

BMW IX1 vs Audi RS Q8
What's the difference?