BMW IX1 vs Volkswagen ID. Buzz

What's the difference?

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

You might call it six degrees of Kombi separation. Somewhere, somehow just about all of us have a VW bus lurking in our family and friends' back story. And this is the latest version of that familiar box on wheels to hit the Aussie market.

It’s the premium, sportier, AWD GTX version of the pure-electric Volkswagen ID.Buzz.

This one-box wonder hits the retro-futurist ball out of the park and we attended its local launch to explore whether what’s under the skin supports the promise of its stunning exterior.