BMW IX1 vs Hyundai Venue

What's the difference?

BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.

Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.

As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.

Who’d have thought it from a BMW?

The Hyundai Venue Elite is a sweet-looking, compact SUV that should suit drivers who only need an A-to-B sort of car in the city. Or an empty nester who doesn’t want to feel flustered by any high-end tech and wants knobs and dials where they expect them to be.

Some elements of the safety set could be better though and that’s something to consider. However, for an urban landscape, you can practically fit it anywhere. With its engine specs, it's also happiest in the city - don't consider this a road trip car.

Arguably the prettiest new BMW SUV you can buy today, the well-proportioned iX1 is nearly impossible to spot over its almost-identical ICE (U11) X1 siblings.

Besides the badging, look for some blue trim bits and pieces inside and out, along with additional digital touchpoints inside.

And while both ride on the same all-new platform that’s resulted in a substantially larger body compared to previous X1 generations, the EV version seems a bit more slammed.

Dimensionally, the iX1 mirrors today’s X1 at 4500mm long and 1845mm wide, and still sits on the same 2692mm wheelbase, but is 26mm shorter at 1616mm tall and offers 35mm less ground clearance at 170mm.

Result? These plus a bunch of aero enhancements mean the slipperiest iX1 manages a Cd of just 0.26, according to BMW.

And, inevitably, the extra size equals more space inside.

Cute is the adjective that comes to mind when you look at the Venue’s compact styling. And it is compact with its wee 4040mm length. The benefits of its dimensions means that you should be able to tuck this away in most garages or apartment car spots!

The Venue does have a boxier shape than I ordinarily like but because it’s small, it manages to get away with it and still feel sharp.

Our model’s paintwork and roof colour has been finished in Atlas White but you can customise the Venue with a two-tone roof job (either black or white, depending on main body colour), to add some more personality.

You just lose the sunroof with that option, which I actually think adds a lot of oomph to the interior and stops it from looking too plain inside.

Speaking of, the interior is pleasing but simplistic.  There are a lot of traditional design elements from the gear shifter and handbrake to the easy-to-access buttons and dials. This is a no-fuss interior that is banking on having a no-fuss sort of driver.

There is some cool cred with the white painted metal accents around the air vents and gear shifter. Plus, the contrasting piping and stitching on the cloth seats adds some fun, too. 

BMW also says the iX1’s cabin is almost as roomy in some ways as the larger X3.

Large doors allow for easy entry and egress, onto sumptuous front seats that provide exceptional comfort and support even on longer journeys.

Surrounded by an expansive feeling of space, the interior feels light and airy, as well as fresh, inviting and premium looking – something previous-gen X1s were rarely accused of being.

We’re talking on-brand stuff here, beginning with the excellent driving position, ahead of a crisp and attractive dash that’s pleasing to behold. Push-button starting and a small toggle lever operates the transmission.

An ever-so-slightly curved (towards the driver in the best-BMW old-school way) rectangular binnacle houses two digital displays – a 10.25-inch one ahead of the driver offering an array of configurable electronic dials, as well as a 10.7-inch multimedia touchscreen.

BMW pioneered the multimedia controller more than 20 years ago with iDrive, and this descendent of that system reveals all that expertise gained by being intuitive to operate and quick to respond to commands once familiarised. Which shouldn’t take too long.

It’s all very-EV centric, as the industry inexorably moves to total electrification, but there were a couple of voice-command errors in the iX1, revealing that such systems are still far from perfect. BMW does provide audio volume and climate hard buttons, thankfully, so the basics are looked after.

Speaking of which, the iX1 offers decent levels of vision out, superb ventilation and ample storage in the doors, on the dash and between the front seats. And, as we’ve noted previously in BMWs, the upright smartphone charger is a clever idea. Keeps it in position and is handy to glance at.

Out back, backrest comfort and support is A-OK, and even with the optional sunroof, our test iX1 provided sufficient space for taller bodies, while expected items like ventilation grilles, USB ports and cupholders are fitted.

Note that, though the 40/20/40-split backrests recline slightly, they do not slide as per in the ICE X1, as this is a desirable option.

Nor is the cargo capacity as good in the iX1, due to the inevitable space demanded by that rear-axle-mounted electric motor and battery pack. For the record, ranges from 490 litres to 1495L instead of 540-1527L. Plus, there’s no spare tyre, with just a tyre repair kit fitted.

These aside, the iX1’s spacious and inviting interior remains one of the compact SUV segment’s best.

It ain't a people mover. Period.

If you plan on having regular passengers and they’re tall, look elsewhere because they won’t find much comfort (especially in the back seat).

On the back seat, I barely fit with my 168cm (5’6”) height and had to accommodate my driving position by spreading the ol’ knees apart. So ladylike.

However, kudos to the clever high roofline because headroom isn’t an issue. The 170mm ground clearance also makes this a super easy car to get in and out of.

Front passengers definitely enjoy the most room and amenities but you will be jostling for the premium position on the armrest. The storage is good for this size SUV with a glovebox, middle console, two cupholders and a cute little storage shelf in front of the passenger.

There’s also a dedicated phone tray that has the wireless charging pad, a USB-A and C port plus a 12-volt port too.

The tech is simple to use and it was easy to get my iPhone connected to the Bluetooth and wired Apple CarPlay (there’s Android Auto, too for those users). The new-for-2023 4.2-inch digital instrument panel adds some pizzazz but unfortunately, isn’t customisable.

The boot is a solid size for this class at 355L. You can adjust the floor to sit a little lower and there is a space-saver spare tyre.

No Venue grade has a powered tailgate but honestly, you don’t need it.

Even though the Elite is the top model for the Venue line-up, it’s just $28,500 before on-road costs.

That puts it on par with the Mazda CX-3 in Maxx Sport guise, but about $4500 cheaper than the Toyota Yaris Cross Urban.

The Elite has an okay spec sheet but is a few items short of feeling like a top model should.

For example, this has wired Apple CarPlay and Android Auto, whereas the lower grades enjoy wireless.

This is a common trait in Hyundai and Kia products due to a quirk with the vehicle architecture. It also just makes do with halogen headlights but they stand out against the rest of the LEDs on the road.

However, the other standard equipment for the Elite still makes it a competitive player, like the tilt and slide sunroof, 17-inch alloy wheels, temporary space-saver spare tyre, steering wheel-mounted controls, tilt and telescopic steering wheel, 8.0-inch touchscreen multimedia system and wireless charging pad.

The iX1 boasts BMW’s fifth-generation EV drive system, known as eDrive 5.0 (M170SF).

Being an xDrive30, there are two electric motors fitted – one on each axle to provide all-wheel drive. Both are electrically excited synchronous motor set-ups.

Drive is predominantly to the front wheels via a single-speed reduction gear transmission, unless extra traction is required, in which case the rear motor kicks in to power the back axle.

Combined with the aid of an overboost function, they deliver 230kW of power and 494Nm of torque, for a 0-100km/h sprint time of 5.6 seconds, on the way to a 180km/h top speed.

Tipping the scales at 2010kg, the xDrive30 provides a power-to-weight ratio of 114kW per tonne, which is a healthy number.

Suspension is via MacPherson-style struts up front and an independent three-link design out back.

If you care, towing limits are 1200kg braked and 750kg unbraked, with a 570kg maximum payload.

All Venue grades share the same engine – a 1.6-litre four-cylinder petrol drivetrain with a maximum output of 90kW and 151Nm of torque. Which sounds as gutless as it feels.

The six-speed auto transmission and under-powered engine can feel a bit rough on the open-road when you need to put your foot down.

Basically, you’re not going to do Daytona 500 in this. Think the odd bit of shopping, taking your small lap dog to get trimmed and going for a coffee with your friends. 

BMW says the xDrive30 consumes an average of 18.3kWh/100km.

On the launch drive program, the vehicle displayed 21.3kWh/100km. That included some spirited highway and mountain-road driving conditions.

Fitted with a 67kWh lithium-ion battery pack with a useable 65kWh, the iX1 offers an ADR 81/02-rated range of 400km.

This means a relatively common 50kW DC public charger with a CCS Combo 2 socket will need about 65 minutes to replenish the battery from 10 to 80 per cent or about half an hour with a 150kW charger.

If neither are available, you'll require about 34 hours to charge to 100 per cent maximum using the normal household powerpoint plug. Or, as mentioned earlier, a 22kW AC Wallbox cuts that down to about 3.5 hours.

Each iX1 includes a three-year subscription with Chargefox.

It earns back some points with the fuel efficiency, especially considering how hard you have to drive this to wring out its power.

The official combined fuel figure is 7.2L/100km and I achieved the same according to the trip computer. Not too shabby but there are hybrid versions for the Venue’s rivals now - like the Yaris Cross - so it would be good to see one for this as well. 

It has a 45L fuel tank and based off the official combined figure, you should be able to get around a 625km driving range, which means you should be able to go a couple of weeks without filling up if you’re doing shorter commutes.

One of the best things about the iX1 xDrive30 is that it has just enough EV smoothness, refinement and speed to feel special, yet still drives and behaves as a BMW should.

Which hasn't always been the case with previous-gen X1s.

It helps that, from the driver’s seat, everything falls into place: the bracing seats, thoughtfully positioned relative to all controls; and the overall sporty/quality ambience that puts you into the brand mindset.

Select Drive, and the iX1 leaps away sweetly and silently, accompanied by an electric motor whir that's quite pleasing. At speed, acceleration is instant for fast overtaking and there’s plenty more in reserve if you really need to hustle along.

For a 2.0-tonne compact SUV, the steering is remarkably responsive, providing nimble yet secure handling. Maybe it’s all the low-slung weight and near-50:50 weight distribution, but the iX1 displays impressive cornering and road grip. It’s an enjoyable drive.

Initially, novices might find the brakes a bit sudden, but they’re actually pretty progressive once you get used to them, and they feel and stop with a more natural pedal feel than many hybrids we’ve experienced. Again, BMW has tuned the xDrive30 to feel inclusive.   

Speaking of the stoppers, there are no paddle shifters to control the amount of single-pedal off-accelerator braking as per many other EVs, but putting the transmission from ‘D’ to ‘B’ brings a decent level of deceleration if not a full stop – as if you’re lighting resting your foot on the pedal. We’d like the option of a heavier self-braking function, though.

The launch program avoided city roads and heavy traffic, but we still found plenty of bad, pot-holed surfaces to favourably judge the adaptive dampers’ ability to help soak up the bumps.

While not super-soft or supple, the suspension is cushy enough for a comfy ride. And certainly better than many past BMW SUVs.

A bit too much road and tyre noise intrusion aside, the xDrive30 is dynamically very sorted indeed.

Which, when you consider all the other positive aspects of the iX1, you end up with a BMW offering an impressively broad band of capabilities.

It’s rapid, nimble and reactive to driver inputs, as you’d expect an SUV from this brand to be, without the compromise of harshness or discomfort.

What it’s like around town in a peak-hour crawl, or how far you can really get from a fully-charged battery, is something we’ll find out when we can conduct a full road test, so please watch this space.

Until then, as it stands, things are looking promising indeed for the xDrive30. Especially factoring in the value pricing.

This is an urban dweller for sure. It’s happiest going under 70km/h but it handles that range very well. You have enough kick to cross traffic without too much fuss and the steering feels direct.

Those feelings disappear on the open road where it’s a struggle to maintain your speed and the engine complains so loudly, I was nervous it was going to conk out.

The cabin also gets loud at higher speeds with wind and road noise, which just reaffirms that this is a city car. At lower speeds, it’s fairly quiet and you can chat without interruption.

There’s some roll when you tackle corners but once you get used to how to drive it, it won’t bother you. The ride comfort is good until you hit bumps and then, you probably feel more connected to the road than you might like but it’s short lived because of the short wheelbase.

I really like the 10.2m turning circle and compact size - it made navigating around tight city streets an absolute breeze. Parking? Hurrah for a small car. I got into spaces that would ordinarily elude me. I just would have liked a clear reversing camera, it’s a bit blurry for a top-spec model.

This little SUV has some good safety features that come as standard, like: blind-spot monitoring, auto emergency braking (AEB) with forward collision warning - car, pedestrian and cyclist detection (operational from 5.0 – 60km/h), rear cross-traffic alert, rear parking sensors, driver attention warning, check rear occupant alert, lane keeping aid, rear view camera with dynamic guidelines and tyre pressure monitoring.

However, the Venue was awarded a four-star ANCAP safety rating back in 2019. It missed out on that extra star because of the forward collision system, which had a lower ability to avoid rear-end impacts with vehicles in front. That dropped the Safety Assist and Vulnerable Road User scores down to just 62 per cent. That’s something to consider for the sort of traffic you’d get in an urban setting.

It only has six airbags but that does include curtain airbags covering the back row.

Last year, BMW introduced a five-year/unlimited kilometre warranty with all its products, finally catching up with the industry warranty average after a protracted period of just a three-year coverage.

While there’s no capped-price servicing, you can pre-purchase a number of service bundles, to help save a bit more money further down the track.

There's a choice of 'Basic' or 'Plus' packages, in four or six-year (both with unlimited kilometre) programs, known as 'Service Inclusive'. They cost $1263/$4784 and $1800/$5784, respectively. 'Plus' covers brake pads/discs and wiper blade rubbers.

Note, however, that roadside assistance remains at three years.

Keep in mind, too, that BMW vehicles have a self-diagnosis feature that varies the service intervals according to how they’re used as well as wear and tear.

Our advice is to keep making an appointment annually or at about every 10,000km, just to be on the safe side.

Ongoing costs are great as the Venue comes with Hyundai’s five-year/unlimited kilometre warranty, which is a standard term for the class.

You can pre-purchase servicing plans for up to five-years or 75,000km (whichever occurs first). The five-year plan averages $315 per service, which is very competitive! 

Servicing intervals are reasonable at every 12 months or 15,000km, whichever comes first.