What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
What does the Mazda CX-5 have in common with the VW Golf, Lotus Elise and Porsche Cayenne?
They all saved their respective carmakers from going under.
Keeping rivals like the Toyota RAV4, Hyundai Tucson and Volkswagen Tiguan on their toes since launching in 2012, the Japanese medium-sized SUV has wooed buyers with its styling, quality, driveability, ease and brand reputation ever since.
Now, after 14 years, five million-plus examples of essentially the same vehicle, a third-generation CX-5 has launched, and we have questions.
Like, what’s actually changed? Are the changes enough? How does it drive? And where’s the hybrid?
Keep reading for answers and more.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
In many important and mostly pleasing ways, the third-generation CX-5 takes a confident step forward.
Bigger in the places that matter, smoother yet just as fun to drive and arguably better looking, it remains a high-quality, affordable and safe mid-sized SUV. The second-from-bottom Evolve AWD seems to be the value sweet spot.
However, the switch to a largely buttonless touchscreen interface is disappointing, as are higher entry prices, fewer model grades and no drops in fuel consumption.
Ultimately, though, the latest CX-5 reveals only half the picture, with the next and increasingly more relevant piece, the long-awaited hybrid, still up to 18 months away.
Maybe that’s the innovation that Mazda’s golden goose deserves most.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.