What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
Land Rover was making SUVs before they were even called SUVs.
Range Rovers were ferrying families around in prestigious four-wheel drive comfort decades before Audi, BMW or Mercedes-Benz even thought of doing it, too.
So, even with all its rivals these days, how well does a Range Rover do modern family duties?
Well the Range Rover Autobiography came to live with my little family of four for a week. We had the seven-seater long-wheelbase version with the twin-turbo petrol V8 engine, and this is what we discovered…
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
The Range Rover Autobiography long wheelbase is an outstanding SUV that is not just beautiful to drive but makes family practicality a priority, too,
The price is reasonable relative to the competition, the features list is long and complementary servicing offers peace of mind.
If you don’t need the third row, I’d consider the standard wheelbase Autobiography even if it does reduce legroom, there’s still plenty of space.
My son stopped short of giving the Range Rover Autobiography full marks "because there are no massaging seats in the second row".