BMW IX1 vs Hyundai Staria

What's the difference?

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

Hyundai has recently launched an updated Staria Load range, with the most significant addition for buyers of mid-size (2.5 tonne-3.5 tonne GVM) commercial vans being the first-time availability of a hybrid drivetrain.

On paper this new HEV (Hybrid Electric Vehicle) option brings numerous advantages over its diesel sibling, so we recently spent a week at the wheel to see if they are sufficient to win over traditional diesel van buyers.