What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
If you’ve clicked on this thinking, “What’s a Farizon?” you're probably not alone.
Farizon is yet another sub-brand of Chinese giant Geely which owns brands like Volvo, Polestar, Lotus, Smart and Zeekr, among others.
This new brand is an electric commercial vehicle specialist that arrived in Australia earlier this year thanks to Saudi Arabia-based distributor, Jameel Motors. Sales are currently only offered in Queensland through Farizon’s website, though a dealer network is being developed with a priority of the eastern seaboard.
The Farizon SuperVan is the company’s first offering in Australia, alongside an electric light truck called the H9E. This electric mid-size van is a rival to the likes of the LDV eDeliver 7, Peugeot E-Expert and Volkswagen ID. Buzz, as well as the forthcoming Ford E-Transit Custom.
How does it stack up? Read along to find out.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
You’d think Farizon would be onto a winner given it has created a van with cool looks and the packaging benefits that come with a dedicated EV architecture. However, the SuperVan left a sour taste in my mouth.
There are good bones here, but Farizon has a long way to go with fixing the electric motor whine and safety systems.
It’s great the company is aware of the SuperVan’s shortcomings and is currently working on software updates, but it begs the question, why wasn’t it good in the first place?