BMW IX1 vs Jaguar E-Pace

What's the difference?

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

Jaguar raised more than a few eyebrows in 2016 when it entered the rapidly expanding world of premium SUVs with the mid-size F-Pace. And the product development boffins at Coventry HQ liked it so much they cooked up another one.

The compact E-Pace (and subsequent electric I-Pace) has re-positioned the brand from luxury sedans, wagons, and performance sports cars, to all that with SUVs now leading the brand and product charge.

The F-Pace is a beautifully composed five-seater. Does this smaller E-Pace package deliver even more good things?