BMW IX1 vs Mercedes-Benz GLA250

What's the difference?

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

Buuuuuuuur, parp, buuuuuuuuuuuur, parp. Anyone who knows anything about cars immediately recognises the sound of a 45-engined A-class derivative. It's the sound you hear in a tunnel as old mate blasts past with a giant carbon-fibre wing atop his hatchback. It's the sound you hear at 3:00am on a summer morning (if your suburb has no speed bumps, of course).

In short, that sound means big power from a 2.0-litre turbocharged engine, a seven-speed transmission, and a bunch of Germans who clearly had a sense of humour in charge of tuning the exhaust note.

Sure, the GLA compact SUV is probably a slightly unexpected source of all that noise. But then, Merc's Ingolstadt rivals stuffed Audi's stupendous five-cylinder engine into a Q3 to make the hugely improbable RSQ3, so why not do the same with their skirts-lifted A-Class?

To be honest, my expectations for this car were low. So do I owe Mercedes a grovelling apology? Or can I still claim the moral high ground after a week of GLA 45 "ownership"?