BMW IX1 vs Alfa Romeo Stelvio

What's the difference?

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

This week I’ve taken the recently updated Alfa Romeo Stelvio Veloce on a massive road trip and after the first few hours of driving it, I thought this is the sort of car you get when you need some extra boot space but still want that sports car vibe.

It helps that our test model is finished in the classic 'Alfa Red' but while its on-road performance can't be ignored, it has some tough medium SUV competition from the likes of the BMW X3, Genesis GV70 and Lexus NX.

So, is it just a fun car to drive or will it suit the family, too? I've been cruising around in it for the last week with my family of three to find out for you!