What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
French manufacturer Peugeot is at the cutting edge of electric commercial vans in Australia, having introduced its E-Partner small van (under 2.5-tonnes GVM) in 2023 before recently adding its new E-Expert in the popular mid-size segment (2.5 to 3.5-tonne GVM).
We recently spent a working week aboard the E-Expert to see if it has what it takes to provide a genuine zero-tailpipe-emissions alternative to Toyota’s dominant diesel-only HiAce.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
The driving comfort and competent load-carrying ability of the E-Expert in a daily short-haul working role would be well suited to both tradies and fleets, if equipped with the convenience of back-to-base overnight charging at home or depot. However, its zero-tailpipe-emissions technology comes at a high price, requiring careful cost-benefit analysis by potential buyers.