BMW IX1 vs Mercedes-Benz GLS

What's the difference?

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

It’s fair to say Mercedes-AMG GLS63 buyers really want it all; good looks, cutting-edge technology, seven-seat practicality, leading safety and V8 performance to name a few key desirables. And, lucky for them, the new model is finally here.

Yep, the latest GLS63 is yet another exercise in excess, leaving very little to be desired by its buyers. Indeed, it ticks almost every box when it comes to a utility vehicle that well and truly puts the sports in Sports Utility Vehicle.

But, of course, this raises questions over whether or not the GLS63 is trying to do too much. And given this model does a whole lot more than its predecessor, these questions need to be answered again. Read on.