BMW IX1 vs Audi SQ8
What's the difference?

BMW IX1

$49,880 - $82,900

2023 price

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Audi SQ8

—

2025 price

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Land Rover Discovery Sport

Mercedes-Benz EQ-Class

Mercedes-Benz EQS

Mercedes-Benz G-Class

Mercedes-Benz G63

Mercedes-Benz GLA-Class

Mercedes-Benz GLA250

Mercedes-Benz GLB

Mercedes-Benz GLB-Class

Mercedes-Benz GLC-Class

Mercedes-Benz GLE-Class

Mercedes-Benz GLS

Mercedes-Benz GLS-Class

Mini 3D Hatch

Mini Countryman

Mitsubishi ASX

Mitsubishi Eclipse Cross

Mitsubishi Outlander

Mitsubishi Pajero

Mitsubishi Pajero Sport

Toyota Landcruiser 70 Series

Summary

2023 BMW IX1

2025 Audi SQ8

By Byron Mathioudakis

By Emily Agar

Safety Rating

Electric motor type

Electromagnetically Excited

Twin Turbo V8, 4.0L

Vehicle type

Battery Electric

Premium Unleaded Petrol

Electric range

440 km

11.9L/100km (combined)

Energy consumption

18.2 kWh/100km

Battery capacity

67.00 kWh

Seating

Likes

Surprising value for money
Impressive design inside and out
Decent road manners

Understated but elegant looks
Gusty engine that delivers serious power
Comfortably fits a large family

Dislikes

Could use stronger single-pedal braking tech
Some road/tyre noise intrusion
Hides its ‘EV-ness’ with regular ICE X1 styling

Never hits any thrilling notes
Technology is harder than it needs to be
Internal storage could be better

2023 BMW IX1 Summary

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

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2025 Audi SQ8 Summary

The Audi SQ8 has had a mid-life refresh but this upper large SUV still offers luxury with its powerful V8 engine that fans know and love, as well as the features you would expect in a top model.

It competes against the Mercedes-AMG GLE and Porsche Cayenne but we’re family testing the SQ8 to see how it handles domestic life.

Keep reading to see what we’ve discovered.

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Deep dive comparison

2023 BMW IX1 2025 Audi SQ8

Verdict

BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.

Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.

As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.

Who’d have thought it from a BMW?

Verdict

The Audi SQ8 isn’t your typical performance SUV. It’s more refined and less flashy. The tech can be more complicated than it needs to be and if you’re wanting that V8 soundscape, you won’t find it here.

However, the handling and on road experience are superb plus you can comfortably haul the family around and look good doing it.

BMW IX1 vs Audi SQ8 What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

BMW IX1 vs Audi SQ8
What's the difference?