What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
The Nissan Juke was meant to herald a new era for Nissan in Australia.
It was the first in a slew of new-generation SUVs and has now been joined by the Qashqai, X-Trail, and Pathfinder as part of a new-look Nissan.
Unlike those others, though, the Juke hasn’t quite resonated with buyers. Since arriving to what Nissan probably expected to be fanfare back in 2020, the new Juke has since sunk to the bottom of its compact SUV segment, outselling only a handful of other models.
So, what went wrong? Is the quirky styling of the Juke too much? Are there too many appealing choices in the compact SUV space? Alternatively, could the Juke be an underrated gem worth checking out?
I find myself in an upper mid-spec ST-L to find out.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
The Juke is a fun little car. It looks cool, it packs most of the important features and safety equipment, but while it can be fun to drive, it’s also a little clunky around town.
It’s so frustrating, because there is a great car in there somewhere, and it would take only small tweaks and enhancements to bring it out.