What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
BMW’s X1 has changed. In a good way. Especially if you’re thinking about buying one as a family car.
Yep, last year the third-generation X1 arrived and after 13 years and three different attempts on a design, BMW has nailed it. And by ‘it’ I mean built a super practical and spacious small SUV that’s great to drive.
See, as a dad of two kids, when it comes to cars and my family ‘it’ means something totally different to what ‘it’ meant 10 years ago.
And that’s what this review is about: does the BMW X1, and specifically this xDrive20i M Sport variant we’ve tested here, make a good family car?
If you're thinking of buying it for your family then you need to read this and also consider the likes of Audi’s Q3 and the Mercedes-Benz GLB.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
This new BMW X1 feels like it's been built by a team of parents because it’s one of the most practical and easy to use small SUVs my family and I have ever lived with and, trust me, they’ve seen a lot of test cars come through the Berry garage.
We loved the roomy interior with high ceilings, the clever storage everywhere from the giant door pockets to the floating centre armrest up front and big boot for our pram.
Entry and exit is easy through the tall and wide doors, something my back was thankful for every time I had to put our baby into her car seat.
Driving is easy, with great visibility and the engine that comes in the xDrive20i M Sport makes this X1 sporty and fun to pilot, too.
The only drawback is the price, it's a bit expensive but at the same time you are getting a high-quality feeling SUV.