What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
Looks are subjective but Peugeot’s updated 2008 small SUV is good looking from every angle.
The update brings a raft of design tweaks and some tech upgrades, but mechanically there isn’t anything new.
It’s not a cheap car and its diminutive size might scare off some buyers who can cross-shop cheaper and more value focused alternatives from mainstream Japanese and Korean brands.
We are driving the range-topping 2008 GT variant to find out if it’s more than just a pretty face.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
The Peugeot 2008 is a handsome and accomplished little SUV that’s fun to drive and has a cabin that feels a little bit special.
In reality the 2008 is too expensive and isn’t as practical as most of the mainstream compact SUVs.
This is the car you buy with your heart, not with your head.