BMW IX1 vs Hyundai Kona
What's the difference?

BMW IX1

$49,880 - $82,900

2023 price

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Hyundai Kona

$33,700 - $71,000

2026 price

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Land Rover Discovery Sport

Mercedes-Benz EQ-Class

Mercedes-Benz EQS

Mercedes-Benz G-Class

Mercedes-Benz G63

Mercedes-Benz GLA-Class

Mercedes-Benz GLA250

Mercedes-Benz GLB

Mercedes-Benz GLB-Class

Mercedes-Benz GLC-Class

Mercedes-Benz GLE-Class

Mercedes-Benz GLS

Mercedes-Benz GLS-Class

Mini 3D Hatch

Mini Countryman

Mitsubishi ASX

Mitsubishi Eclipse Cross

Mitsubishi Outlander

Mitsubishi Pajero

Mitsubishi Pajero Sport

Toyota Landcruiser 70 Series

Summary

2023 BMW IX1

2026 Hyundai Kona

By Byron Mathioudakis

By James Cleary

Safety Rating

Electric motor type

Electromagnetically Excited

Inline 4, 1.6L

Vehicle type

Battery Electric

Unleaded Petrol/Electric

Electric range

440 km

3.9L/100km (combined)

Energy consumption

18.2 kWh/100km

Battery capacity

67.00 kWh

Seating

Likes

Surprising value for money
Impressive design inside and out
Decent road manners

Fuel efficiency
Space & practicality
Value

Dislikes

Could use stronger single-pedal braking tech
Some road/tyre noise intrusion
Hides its ‘EV-ness’ with regular ICE X1 styling

Annoying over-speed warning
Service pricing
Look won’t please everyone

2023 BMW IX1 Summary

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.

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2026 Hyundai Kona Summary

The Hyundai Kona is the Korean car giant’s best-selling model in Australia, by a reasonably comfortable margin. And in 2025 it managed to battle its way to the top of the ludicrously competitive ‘Small SUV under $45K’ new-vehicle sales category.

Chery’s breakthrough Tiggo 4 Pro, GWM’s Haval Jolion, the MG ZS and close to 20 other well-credited segment rivals can all dream on because currently the Kona has their measure.

So, what’s all that about? Why are so many Aussie SUV buyers choosing to put a Kona in the driveway?

In an attempt to answer that question we slotted a Kona Hybrid into the CarsGuide garage, in this case a new mid-spec Elite version, to explore its relative strengths and weaknesses.

So, if you’re in the market for a compact SUV, with the Kona on your shortlist (and odds are it already is) stay with us for a detailed examination.

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Deep dive comparison

2023 BMW IX1 2026 Hyundai Kona

Verdict

BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.

Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.

As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.

Who’d have thought it from a BMW?

Verdict

It’s easy to see why the Hyundai Kona leads the Aussie small SUV category, with this hybrid version enhancing the car’s abilities in key areas. Sharply priced and well-specified, comfortable and practical with a hugely efficient powertrain as well as refined dynamic performance. It’s a compelling package.

BMW IX1 vs Hyundai Kona What's the difference?

Summary

Deep dive comparison

Verdict

Verdict

BMW IX1 vs Hyundai Kona
What's the difference?