What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
We live in a strange time, where cars are going the way of the dinosaur and SUVs will take their place as the primary offerings of the worlds oldest and biggest car companies.
Look at Ford, the brand that literally wrote the book on automotive mass-production will soon no longer sell cars in its home market of America (apart from the Mustang, of course…) There’s a story your grandpa won’t believe.
It makes SUVs, especially small ones like the EcoSport all the more important. Customers who once would have considered the Fiesta small hatch (on which the EcoSport is based) would now rather hop into one of these. At least, that’s what the data says.
So, is the EcoSport a worthy successor to the hatchback mantle? Is it even economical or sporty? And what happened to the spare wheel on the rear door? Read on to find out.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
So, should you buy a base-model Ford EcoSport Ambiente?
For the money it’s a great little daily commuter with an odd mix of dated trim and a great multimedia, but it’s definitely worth making room in your budget to investigate the Trend or Titanium grades.
Plus, it’s worth keeping in mind that many competitors now offer more comprehensive safety or more powerful drivetrains for not much more money.