What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
A good car in its own right, the Mazda CX-60 has nevertheless been one of the most disappointing new-model releases of recent times.
After the ongoing critical and commercial success of the CX-5, its somewhat larger premium mid-sized sibling should have been a slam dunk, with BMW-evoking longitudinal drivetrain and terrific in-line six-cylinder engine choices, as well as the surprisingly far-sighted option of a plug-in hybrid electric vehicle (PHEV) from the get-go.
Yet, when launched internationally during 2022, the quality, packaging and performance were overshadowed by high prices, a jarring ride, odd handling and erratic transmission calibration, particularly in the aforementioned PHEV.
Now there’s been a wholesale re-think surrounding all of the CX-60’s objectionable systems, as well as a new, lower priced grade, among other updates.
Is it the SUV Mazda should have launched in the first place? Let’s find out.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
Have no doubts. The MY25 version of the CX-60 is the SUV that Mazda should have launched in Australia in 2023.
It fulfils the promise of its sophisticated specification, builds on the extensive dynamic abilities of previous models, and now provides a compelling – and unique – choice for medium-SUV buyers who do not need an extended seven-seater.
It may still looks a bit daggy from some angles outside, and we’d like a little bit less suspension noise on the inside, but the CX-60 should now be on Australian family-car shortlists.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.