What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
Land Rover has launched a 35th Anniversary Edition of the Discovery, a seven-seat model that’s been a familiar sight on Australian roads for decades. Sitting in the large SUV category, it’s up against a fiercely contested field where the Lexus GX and Toyota LandCruiser Prado are household favourites.
The special edition lands squarely in the middle of that pack, a space that demands serious capability and comfort while still delivering a sense of occasion.
So the question is, does it manage to do all three?
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
The Land Rover Discovery 35th Anniversary Edition drives beautifully, with effortless power and a composed, comfortable ride. It’s elegant and well-equipped for its price, though the technology often frustrates, and it’s not as spacious as some seven-seater rivals. Small quirks in everyday use prevent it from fully standing out in a competitive segment but it does enough to be considered.