What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
SUV wagons based on their ute stablemates are by no means a new thing – just look to Toyota Fortuner (based on HiLux), Ford Everest (based on the Ranger) and Isuzu’s MU-X (based on the D-Max) for evidence of that.
But the strategy is not always a successful one and these ute-based wagons have already gone through a stage or two of tweaking and refining in an attempt by car makers to shed some of the lingering ute-related niggles (such as work-focused suspension tunes) and improve the final products so they're better suited to a life of work and play.
The 2018 Trailblazer (formerly known as Colorado7, and based on the Colorado ute) is another clear sign that these wagons are indeed getting better, but are those improvements good enough to attract the cash of an otherwise ute-fixated public?
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Trailblazer is a solid all-rounder and deserves the consideration of those in the market for a decent seven-seater 4WD. It does everything well without ever really excelling at any one thing.
Is it fantastic? No. Is it a game-changer? No. Does it represent pretty good value for money in the grand scheme of things? Yep.
The pick of the bunch for me is the LTZ – solid, off-road capable, and suburbs-friendly with just a hint of leather-appointed class. In the LTZ, you get everything worthwhile in the Trailblazer mob and if you’re a family man you won’t feel the need to fork out an extra $1000 for the Z71’s try-hard window dressing.
The Trailblazer is a mostly comfortable SUV wagon, stacked with features and is well worth your consideration if the Isuzu MU-X, Pajero Sport and Toyota Fortuner don’t float your boat.