What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
This might be the biggest gamble in Porsche's history. It's the latest version of its best-selling car, the Porsche Macan, only this one has a very big difference.
You see, this time, it’s all-electric. There is not an internal-combustion engine (ICE) in sight. And that makes climbing into an entry-level Macan significantly more expensive than ever before.
So, will this bold shift help or hinder the Macan in Australia? And is this the country’s best all-electric SUV?
There’s only one way find out.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
There is no doubting the substance of the Porsche Macan Electric. Its ride, steering and poise make it a joy to drive on twisting roads, and it ticks the practicality boxes, too.
The only lingering question is whether enough people are ready to make the all-electric switch. Only then will we know if Porsche's Macan gamble has paid off.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.