What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
Range Rover has developed a bit of an image problem in the last few years.
To many the brand is still the face of a quintessentially British aspirational luxurious off-roader. But to a growing group, it has become synonymous with the concept of an environmentally reckless fuel-guzzling SUV.
They’re big, heavy, and still feature V8 engines, but Range Rover knows all too well the writing is on the wall for its increasingly infamous range of combustion vehicles.
The trouble is, customers love them, and while the I-Pace from sister brand Jaguar is a big leap into the future, there needs to be a happy medium for easing some of its existing customers away from combustion, while still offering the kinds of excess and aspirational performance the Range Rover brand is associated with.
Enter this car, the Evoque HSE P300e. It’s a plug-in hybrid, notably only available in the top trim level, with top-shelf performance, too.
Is it the right car to represent Range Rover’s entry-level model at a critical time of technological transformation? Let’s take a look.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Range Rover Evoque is more highly specified and more luxurious than ever, and this plug-in hybrid version makes the most of what’s on offer with its slick but familiar feel from behind the wheel.
Unfortunately, it does have an eye-watering price tag to go with its classy design and the options list is a bit rude, all things considered, but the core offering is a solid luxury buy for city-slickers, nonetheless.
What makes the Evoque P300e stand out for me is its impressive EV driving range and excellent charging specs which make it as convenient as possible to make the most of its electrified features.
It’s up to the buyer whether these conveniences and the Range Rover badge are worth swapping into a car a full size down from its luxury plug-in rivals for the same money.