What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
Look, personally I found it amusingly weird when German car companies started sloping the roofs on sedans and calling them “coupes”, despite the fact that they had four doors. Their ability to imagine segments, and find buyers in them, that have no reason to exist is almost something to admire.
But turning SUVs, like the already very capable X3, into coupes? Frankly, it’s like turning an ass into an elbow. Lower the roof to reduce headroom and shrink the boot? Why? Because it will look so sexy people won’t be able to resist it. That’s BMW’s approach with the X4 and, somehow, it seems to work.
And, to be fair, sporty SUVs are not a BMW thing: the Range Rover Evoque, Audi Q5 Sportback, and Mercedes-AMG’s range of GLC Coupé models have all taken off, each contributing toward an unlikely trend that doesn’t seem to be going away any time soon.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Okay, so the BMW X4 xDrive30i is neither an ass nor an elbow, to be fair, it's more of a bulky shoulder muscle, or two.
I can't say I'll ever love the X4, the idea of it is a bit too weird for me, but I can't help admiring the way it looks and the way it drives.
It's a bit like a sedan on steroids - or an SUV on a diet, depending on your perspective - but that doesn’t take away from the fact that it’s fun to drive, comfortable and retains just enough coolness, and just enough practicality, to make it worthwhile.