Audi Q3 vs Zeekr 7X

What's the difference?

So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.

Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.

It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The first thing that comes to mind in summing up the Zeekr 7X Performance is value. So much standard equipment for the money, stunning acceleration, top-shelf safety and a solid ownership package. It’s also practical, comfortable and the design inside and out is sleek. This electric SUV has thrown down a hefty gauntlet in challenging its existing opposition and there’s no doubt if you’re in this part of the market you should take a close look.

The brief to the designers was seemingly pretty simple - don’t mess with a good thing.

According to the company, they want it to be recognisable as an Audi from 100m away, but at the same time, it makes sense not to make any radical changes to a design that is clearly a hit with buyers.

There’s still a new grille, which is slightly larger, while the daytime running lights (DRLs) are now mounted high, on the top corners of the front fascia.

Audi prides itself on its lights and the Q3 features multi-segment DRLS, with dynamic light effects, plus the rear badge lights up red with the tail-lights are turned on.

Digital matrix LEDs are available as an option on the quattro grades, which is a first for such a small Audi. While based on the technology already deployed in the bigger, more expensive Audi models, this is an updated system with micro LED matrix capabilities that are better able to light up the road ahead without blinding cars ahead or oncoming.

One very noticeable element to the design of this new Q3 is the size - which hasn’t really changed. Audi has resisted the temptation that so many brands have to upsize a compact model and has instead retained the same size that buyers clearly find appealing. It is slightly longer, approximately 4cm, but is still unmistakably a Q3 in looks and size.

Inside the Q3 is a different story, with the designers clearly empowered to create more change. The elements remain similar, but there have been more dramatic changes compared to the exterior to keep the Q3 looking contemporary and luxurious.

For example, there are still two large screens, just like the old model, but the virtual cockpit and multimedia screen are integrated into the dashboard together and more prominently, moving higher up the centre fascia.

It works well, as the interior looks and feels premium, and very much an Audi, albeit on a smaller scale.

To cap it off there are four interior colour packages to choose from, plus four different choices for the inlays, including two real wood options and an aluminium trim.

The 7X was developed at the Zeekr Design and Technology centre in Gothenburg, Sweden and arguably its most distinctive design element is the full-width band across the nose with standard LED headlights and DRL strip below. 

They’d be matrix units if we were in China and the black band would house Zeekr’s ‘Stargate’ panel capable of displaying words and digital animations. But ANCAP crash-test requirements put the kybosh on that for Australia and it’s been replaced by the black cover. But there’s still room to play with animations on the lights that remain, including musical accompaniment through internal and external speakers. 

Other than that, the car’s overall shape and proportions have a touch of Porsche Macan about them with a bulging mid-section and racy 21-inch rims filling the wheel arches.

There’s a slim, tail-light bar across the rear, a concealed wiper and an integrated spoiler on the top of the tailgate contributing to a smooth, clean look. No surprise, drag co-efficient is a slippery 0.25.

Inside, the fuss-free theme continues with a multi-layered dash design dominated by the 16-inch central media screen, compact digital instrument display and split-level centre console. And we’ll get to interacting with it all shortly.

Admirable restraint has been exercised in the simple surfacing and choice of trim materials with enough decoration to add visual interest.

The biggest change to the interior is the technology, with a new multimedia interface with new, larger tiles as well as new ‘Control Unit’ for the key driving functions.

The ‘Virtual Cockpit’ display is much simpler, with a nice, clean look, plus the option to have the satellite image on the screen, whether you’re in navigation or not. The multimedia screen is a good size (12.8 inches) and the menus are easy to navigate. The decision not to have physical controls for the climate control is disappointing, but thankfully there is a volume/on-off dial for the sound system.

The most notable difference is the so-called ‘control unit’ that integrates the indicators, wipers and gear selector on a single ‘bar’ mounted to the steering column. It’s another example of modern cars reinventing something we’ve all become accustomed to, but after a day of driving it quickly becomes second nature to adapt to the slightly different controls.

While it may be the same size, Audi has managed to find more room inside, particularly the rear, by redesigning the door pockets and sculpting out the seat backs. It’s still not the roomiest cabin, but the rear seats will be fine for younger families, couples and singles.

Another plus is the 40:20:40 split/fold rear seats for maximum practicality and adaptability, while all three have child seat anchor points (although if you do have three small children, I wouldn’t be recommending an SUV this size). 

As for the boot, because Audi only measures to the top of the seats, it measures 488L in both the SUV and Sportback variants, so you’re not missing out on day-to-day practicality with the sportier-looking roof. However, if you drop the rear seats the cargo capacity expands to 1386L in the SUV but only 1289L in the Sportback.

So, before even getting in the car it’s worth talking about this Performance grade’s auto-opening doors.

The physical door handles are still present but inoperative (except in an emergency), so it’s a press of a button on the B-pillar, or a swipe card if you prefer, and open sesame. 

There’s ‘pinch protection’ for the windows on all side doors and impact avoidance which means it will stop short of denting your neighbour at the car park.

After a week of press-button experience I could easily live without this functionality but my significant other loved it. So, personal preference reigns supreme.

At close to 4.8 metres long, a touch over 1.9m wide and around 1.7m tall (with a 2900mm wheelbase) the 7X is a ‘large’ medium SUV and the interior reflects its generous external dimensions. 

There’s plenty of breathing space and a bright open feel thanks in part to the standard panoramic glass roof with power-sliding shade.

In the front, in terms of practicality, there’s a large, deep bin between the seats with a lid that opens from the left and right, another section with two swing-out cupholders and a roll-top lid, plus a big area in the lower console plus generous door bins. And there are handy flip-top boxes in the door armrests.

Worth noting on our test example, opening and closing the sliding cover over the cupholder section generated a groaning noise like oversize nails scraping down a blackboard, which didn’t exactly fit the premium vibe.

The glove box is opened with a button on the dash, which feels overly complicated. But then, in terms of power and connectivity there are twin 50W device charging bays and two USB-C sockets in the lower console.

In a big win for parents loading small kids into car seats, the rear doors open to 90 degrees. Then for storage, you’ve got map pockets on the front seat backs, decent door bins, two cup or bottle holders and a lidded box in the pull-down centre armrest, a small oddments tray at the back of the centre console and a pair of drawers under the seat.

And in the back, in terms of space, sitting behind the driver’s seat set for my 183cm position, I’ve got ample headroom, legroom and more than enough foot room. 

There are power window shades, individual ventilation outlets in the B-pillars to manage the climate control for the rear section as well as one USB-A and a USB-C socket in the armrest box.

And then, there’s the Occupant Monitoring System, a camera view of the rear seat which instantly does away with the awkward 180-degree parental head turn from the front seats. A small camera in the B-pillar is activated by a dash-mounted button for a wide-angle, picture-in-picture video image on the main media screen. 

And don’t worry, if you’re in the back and don’t appreciate the attention, a simple sliding cover over the lens can block the shot. 

With the 60/40 split-folding rear seat upright the 7X boasts 539 litres (VDA) of boot space, which is pretty handy, and that number expands to a hefty 1978L with the back seat down. 

There’s a load-through hatch, tie-down anchors, multiple bag hooks, specific lighting, a 12-volt socket and two storage compartments under the floor. The height of the power tailgate is adjustable but there’s no hands-free function.

Braked trailer towing capacity is 2.0 tonnes (750kg unbraked) and it’s worth noting vehicle-to-load functionality (using a specific discharge cable in the main charge port) is onboard.

But there’s no spare tyre of any description, with a repair/inflator kit your only option, which in this market isn’t good enough.

The Zeekr 7X starts at $57,900, before on-road costs, for the Single motor RWD version, rising to $63,900 for the Long range RWD and $72,900 for this Performance model.

At that money the 7X Performance lines up against a diverse group of primo EV SUVs like the Cupra Tavascan, Hyundai Ioniq 5, Kia EV5, MG IM6, Skoda Enyaq, Subaru Solterra, Tesla Model Y, Toyota bZ4X and VW ID.5. Not to mention its corporate Geely twin under the skin, the Polestar 4.

But cost-of-entry is one thing. The number of included features for the price is another and this car is properly loaded.

Aside from the performance and safety tech we’ll get to shortly the highlights are Nappa leather trim, 14-way power-adjustable front seats (with memory, heating, ventilation and massage functions), a leather-trimmed, heated and power-adjustable steering wheel, heated power-reclining (to 10 degrees) rear seats, a rear seat ‘Occupant Monitoring System’ (more on this later), a 16-inch multimedia display, 36-inch head-up display and digital instrument screen.

There’s also 2160-watt, 21-speaker audio, three-zone climate control, Android Auto and Apple CarPlay connectivity, multi-colour ‘Ripple Effect’ interior ambient lighting, all LED exterior lighting, auto door opening, a panoramic glass roof (with power sunshade), a power tailgate, heated and power-folding exterior mirrors, rear privacy glass (plus power sunshades) and 21-inch forged alloy rims. 

That’s heaps and there’s even more. Enough to put serious pressure on the competitors mentioned above.

As mentioned above, there are three powertrains to choose from initially, with talk of a plug-in hybrid and hi-po RS Q3 just that (talk) for now.

The entry-level SUV and Sportback get a new 1.5-litre four-cylinder mild-hybrid, turbocharged petrol engine, which makes 110kW/250Nm and sends all that performance to the road via the front wheels through a seven-speed, dual-clutch automatic transmission.

Next up is the TFSI 150kW quattro, which is a bigger 2.0L turbo-petrol four-cylinder, producing (you guessed it) 150kW and 320Nm. It also has a seven-speed dual clutch but also unsurprisingly has a quattro, aka all-wheel drive.

Finally there’s the TFSI 195kW quattro, which has the same engine but tuned to make 195kW and 400Nm, also with the seven-speed, dual-clutch auto and all-wheel drive.

This is naturally the quickest Q3, at least until the RS Q3 arrives, taking just 5.7 seconds to accelerate 0-100km/h, compared to 9.1 seconds for the 110kW and 7.1 seconds for the 150kW.

The Zeekr 7X Performance is powered by dual electric motors, asynchronous magnet on the front axle and permanent magnet at the rear. Combined power is 475kW with peak torque at a grunty 710Nm.

That amount of muscle is up there at the top of the category with the likes of the MG IM6 Performance (572kW/802Nm), Tesla Model Y Performance (461kW/741Nm) and even the track-ready Hyundai Ioniq 5 N (448kW/740Nm).

While it may only be a mild hybrid, Audi has done its best to make the TFSI 110kW as fuel efficient as possible. To that end, in addition to the hybrid help this new 1.5-litre engine also features cylinder-on-demand.

The result is a claimed combined cycle fuel use figure of 5.7L/100km for the entry-level model.

Naturally the more powerful engines require more petrol. The 150kW models are rated at 7.3L/100km, while the 195kW has a claimed 8.1L/100km.

It’s worth noting that all three engines require a minimum 95 RON ‘premium’ fuel, which will only add to the cost at the pump in these times of high prices.

The 110KW/150kW models are fitted with a 55-litre fuel tank, while there is a bigger 60-litre tank for 195kW. That means theoretical driving ranges of approximately 960km for the 110kW models and just over 740km for the 150kW and 195kW offerings.

The 7X boasts an 800V electrical architecture which means it has 420kW charging capability and even though the max public charging output currently available here is 350kW, at that level you can expect the 100kW NMC battery to charge from 10 to 80 per cent in around 13 minutes. AC charging is a handy 22kW for 10-100 per cent charging in four hours.

Claimed (WLTP) range is 543km and on test we saw average energy use of 18.8kWh/100km, which is in the middle of Zeekr’s claim of 17.7-19.9kWh/100km for the combined (urban/extra-urban) cycle and more than acceptable for an EV of this size and weight.

While it may not be an RS model or a more dynamic sedan, part of the price premium you pay for an Audi is a more polished driving experience.

With that in mind, what Audi calls ‘Progressive steering’ (which is a variable ratio steering rack) is now standard across the range. This decision was driven by a desire to make the Q3 feel ‘more hatch-like’ to drive, being more responsive to driver inputs.

It certainly felt quite nice to drive at the launch, where we drove across a wide variety of conditions, including long stretches on winding mountain roads. The 110kW Launch Edition was enjoyable to drive in these conditions, even if the other two options offer a sportier driving experience with their extra power and all-wheel drive.

It should be noted again, we only drove Q3s fitted with adaptive dampers as those are included on the Launch Edition, so we can’t tell you how the true entry-level TFSI 110kW model rides and handles.

One minor concern was there were some rattles in one of the three cars we tested, centred around the dashboard and front doors. It’s notable because we have experienced similar potential build-quality issues with Volkswagen and Skoda products recently. This raises some questions about an area Volkswagen Group products have traditionally excelled in.

Having said that, it was only a problem in one of the three cars we drove, so it could be an isolated incident. But it’s something we will have to keep an eye and ear open to in future test drives.

So, even at around 2.5 tonnes, with all that power and torque under your right foot, the 7X Performance can rocket from 0-100km/h in a supercar-like 3.8 seconds. It is properly quick.

Suspension is by double wishbones at the front and a five-link set-up at the rear and the hefty body is well-controlled in the main, although you can feel modest lateral movement on quick changes of direction. 

The ‘Continuous Control’ air suspension has three settings - Comfort / Standard / Sport - with a distinct difference between them.

In Comfort, small bumps and ruts still make their presence felt, but overall ride compliance is impressive. Hot tip is to avoid the Sport mode unless you’re determined to press on through your favourite set of corners, or (implausibly) line up for a track day.

The 7X rides on Zeekr’s ‘SEA’ (Sustainable Experience Architecture) platform which features an integrated alloy diecast rear section which seemingly makes a ‘solid’ contribution to overall refinement and noise reduction.

Speaking of which, wind noise is close to imperceptible even at freeway speeds, helped in no small part by the car’s slippery drag coefficient.

The accurate speed-sensitive steering delivers good road feel, which isn’t always the case with larger EVs, and the big 21-inch (265/40) Continental EcoContact 7 tyres are pleasingly quiet while gripping with reassuring determination.

Braking is by ventilated discs all around with chunky four-piston calipers up front. There are two levels of regenerative braking and a ‘single-pedal’ setting, although the latter is best treated as a third regen level because it seems reluctant to bring the car to a full stop quickly enough, even in slow-moving traffic.

Important to mention crash-avoidance safety aids like lane-keeping assist and driver fatigue monitoring don’t intrude unduly. There are subtle occasional vibrations through the steering wheel and only when necessary. 

You’ve also got a 360-degree overhead view and a good quality reversing camera, both of which are super-handy when manoeuvring. Or if you want some real assistance ‘Automatic Park Assist’ will help you slot the car into the space you’re aiming for, as well.

Ergonomically speaking, while there’s a physical control for audio volume something like exterior mirror adjustment for example is via the combination of a screen slider and a steering wheel control which is fussy. That said, progression through screens and functions for media and car settings is logical and quick thanks in part to a grunty Qualcomm Snapdragon chip platform.

Under the heading of miscellaneous observations, an 11.6m turning circle is useful for a car of this size, the mega audio system cranks (with the driver’s headrest speaker a highlight) and the adaptive cruise works well, picking up acceleration rapidly when pulling out to overtake a slower-moving car in front.

While the 7X hasn’t been assessed by ANCAP yet it’s fair to assume a maximum five-star result sooner rather than later, in line with its Euro NCAP score. 

And crash-avoidance safety tech is through the roof. Fifteen key ADAS functions including adaptive cruise, auto emergency braking (AEB), blind-spot monitoring, front and rear cross-traffic alert, lane keeping assist, a parking assist system and more. There are 12 hi-def cameras, 12 ultrasonic radars and a millimeter-wave radar on the job.

The airbag count runs to seven, including a front centre bag, and there are three top tethers for child seats across the second row, with ISOFIX anchors on the two outer positions. And a big tick for ‘Post-Impact Braking’ designed to minimise the chances of subsequent collisions after an initial crash.

Suffice it to say the 7X Performance sits on the top safety shelf.

The Q3 is covered by Audi Australia’s standard five-year/unlimited kilometre warranty. This includes five years of roadside assistance too.

There is a standard five-year servicing plan for $3300, which is the same as the outgoing model, with servicing required every 12 months or 15,000km, whichever comes first.

Audi has an expansive, nationwide dealer network befitting its place as an established sales leader in the premium space.

The 7X Performance is covered by Zeekr’s five-year/unlimited km warranty, with eight-year/160,000km cover for the drive battery, neither of which are exceptional for the category. But there’s also five-year corrosion and paintwork warranty cover, with roadside assist included for the same period.

Recommended maintenance interval is two years/40,000km with optional health checks in between. Stick to the basic schedule and you’re looking at $1755 over the first five years.

Go for the complimentary first year service plus two other optional health checks and the figure is $2385, or an average of $477 per workshop visit over the same five years. Far from over the top for an EV in this part of the market.

The Zeekr dealer footprint currently takes in multiple sites in Brisbane, Melbourne and Sydney with additional locations in Canberra and Perth as well as The Sunshine Coast and Geelong, for a total of 14.

Some are currently ‘pop-ups’ with the intention to transition them to permanent status, with all dealers able to facilitate servicing (on site or at a separate location).