What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
Smart is back.
Not with the classic ForTwo two-seater city car, oddball four-seater ForFour hatch or dinky Roadster targa top. Those were yesterday’s cars.
Today, Smart – as a 50/50 joint-venture between Germany’s Mercedes-Benz (the brand’s originator) and China’s Geely – is all about SUVs. Electric SUVs.
The boxy #1 (pronounced “hashtag-one”) is a small SUV and the sleeker #3 is the coupe-esque performance crossover version. Both are made in China and use Geely technologies.
We take a long, hard look at the range-topping #3 Brabus, the speediest, sexiest and exxiest of the lot. Let’s go.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The #3 Brabus is very nearly one of the great bargains of 2024, with the sort of style, luxury, features, performance and grip you’d expect from the much-more-expensive GLA AMG 45. It’s that good.
What would make it great is a sunblock for the hot glass roof on a sunny day, Australian road tuning for the infuriating ADAS tech and a revised steering tune that didn’t make it feel inconsistent at times.
See past these, though, and the #3 Brabus exceeds expectations.
We’re glad Smart is back.