Audi Q3 vs BYD Sealion 8

What's the difference?

Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.

Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.

Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.

As the flagship variant, the BYD Sealion 8 Premium all-wheel drive makes a big first impression as it arrives with seven seats, a plug-in hybrid powertrain and a features list that reads like a wish list.

It’s also stepping into a competitive space, lining up against the Chery Tiggo 9 Super Hybrid, Kia Sorento GT-Line PHEV and Mazda CX-80 P50e Azami - all promising similar blends of efficiency, space and value for Australian families.

The Sealion 8 Premium looks like a strong contender on paper … but does that translate to the real world?