What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
A good car in its own right, the Mazda CX-60 has nevertheless been one of the most disappointing new-model releases of recent times.
After the ongoing critical and commercial success of the CX-5, its somewhat larger premium mid-sized sibling should have been a slam dunk, with BMW-evoking longitudinal drivetrain and terrific in-line six-cylinder engine choices, as well as the surprisingly far-sighted option of a plug-in hybrid electric vehicle (PHEV) from the get-go.
Yet, when launched internationally during 2022, the quality, packaging and performance were overshadowed by high prices, a jarring ride, odd handling and erratic transmission calibration, particularly in the aforementioned PHEV.
Now there’s been a wholesale re-think surrounding all of the CX-60’s objectionable systems, as well as a new, lower priced grade, among other updates.
Is it the SUV Mazda should have launched in the first place? Let’s find out.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Have no doubts. The MY25 version of the CX-60 is the SUV that Mazda should have launched in Australia in 2023.
It fulfils the promise of its sophisticated specification, builds on the extensive dynamic abilities of previous models, and now provides a compelling – and unique – choice for medium-SUV buyers who do not need an extended seven-seater.
It may still looks a bit daggy from some angles outside, and we’d like a little bit less suspension noise on the inside, but the CX-60 should now be on Australian family-car shortlists.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.