What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
Welcome to the future - where your Mercedes-Benz is a Nissan and your Nissan is a Mercedes-Benz.
Lost already? Let me catch you up. Infiniti is the premium arm of Nissan, in much the same way Lexus is the premium arm of Toyota, and the Q30 is Infiniti’s hatchback.
Thanks to the state of various global manufacturing alliances the Q30 is mechanically, largely a previous-generation Mercedes-Benz A-Class, with a similar arrangement seeing the new Mercedes-Benz X-Class ute comprised largely of Nissan Navara underpinnings.
Recently, the Q30 has had its range of variants trimmed from a confusing five down to two, and the one we’re testing here is the top-spec Sport.
Make sense? I hope so. The Q30 Sport joined me on an 800km trip along the east coast in the height of summer. So, can it make the most of its German/Japanese roots? Read on to find out.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Q30 Sport is a left-field choice in the premium hatch segment. For those who don’t care about badge equity and are looking for something different, the Q30 provides maybe 70 per cent the feel of its well-established competition while offering decent value courtesy of standard safety and spec inclusions.
The biggest letdown is how much better it could be with just a little extra in every department. Even in this top-spec the drive experience is a bit generic, and it’s missing an up-to-date multimedia experience limiting its appeal to a younger audience.
Even with its promising mixed heritage, the Q30 hardly feels more than the sum of its parts.