Audi Q3 vs Nissan Juke

What's the difference?

Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.

Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.

Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.

The Nissan Juke was meant to herald a new era for Nissan in Australia.

It was the first in a slew of new-generation SUVs and has now been joined by the Qashqai, X-Trail, and Pathfinder as part of a new-look Nissan.

Unlike those others, though, the Juke hasn’t quite resonated with buyers. Since arriving to what Nissan probably expected to be fanfare back in 2020, the new Juke has since sunk to the bottom of its compact SUV segment, outselling only a handful of other models.

So, what went wrong? Is the quirky styling of the Juke too much? Are there too many appealing choices in the compact SUV space? Alternatively, could the Juke be an underrated gem worth checking out?

I find myself in an upper mid-spec ST-L to find out.