What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
The Toyota LandCruiser has joined the ranks of the new wave of hybrid vehicles with a powertrain that combines a 3.5-litre twin-turbo V6 petrol engine and an electric motor.
The 'i-Force Max' hybrid set-up, borrowed from the USA’s big ol’ Tundra, is aimed at improving the LandCruiser’s performance on- and off-road, rather than achieving greater fuel efficiency.
And with substantial increases in power (up 114kW to 341kW combined peak output) and torque (up 90Nm to 790Nm combined peak output) off-road enthusiasts are justifiably interested in how this unit’s on-paper impressiveness transfers into real-world efficacy.
The Cruiser has always been renowned for its prowess in the dirty stuff so will this hybrid powertrain make the classic off-road tourer a whole lot better?
Read on.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The i-Force Max hybrid set-up is aimed at improving performance rather than fuel efficiency, but its effectiveness in that respect is hard to fathom.
Increases in power and torque are welcome, of course, but the 3.3-litre twin-turbo V6 diesel Cruiser is just as good as the hybrid off-road and with a bigger fuel tank and greater driving range.
The hybrid LandCruiser will certainly appeal to some buyers, but the lion’s share of those interested in the 300 Series are looking to tow big loads and go long distances in comfort, which is why the diesel Cruiser at this stage is the better pick of the two powertrains.