What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
The Audi Q5 now has a sportier-looking sibling, with the German brand's all-time best-selling SUV welcoming a sleeker, more aggressive solution it calls its Sportback range.
And look, spoiler alert, it looks better than the regular Q5. It's as simple as that. So if that's all you're here to find out, feel free to close the laptop, put the phone away, and move on with your day.
But you'd be doing yourself a disservice, because there are more questions to be answered here. Like will you paying in on-board comfort for this new raked roofline? Do the Sportback's sporty intentions make for a more annoying daily drive? And how much does Audi want you to pay for one?
All these questions and more answered. So stay with me.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Let’s forget the money, for a second, because yes, you’re paying more for the Sportback variant. But if you can afford it, then why wouldn’t you. This is a sleeker, sportier and more stylish answer to the regular Q5, which was already a super-solid offering in the segment. And as far as I can tell, the practicality sacrifices you have to make are minimal at best.
So why not?