Ferrari's brand altering car revealed
By Andrew Chesterton · 26 May 2026
Silent and heavy. Two words that usually stalk any big-battery EV. And the two words Ferrari has spent five years, and untold millions, trying to banish from its new and potentially brand-defining electric vehicle, the Luce.The Luce is arguably the biggest gamble Ferrari has taken in decades. It’s no secret that savage, sonorous exhaust notes and fuel-exploding engines are staples of the supercar world. Which is likely why so many supercar makers — including Lamborghini, Aston Martin and McLaren — have either cancelled, delayed or walked back their EV plans.Ferrari, though, has continued at full throttle. The five-year project has at last reached its zenith, with the covers coming off the Luce in Rome ahead of its Australian arrival next year.The project has been shrouded in near-complete secrecy, but the veil has finally been lifted, with the Luce now detailed in full.We now know the Luce isn’t just staggeringly powerful, but will also be among the world’s most expensive EVs, with a price tag expected to sit above one million dollars in Australia.There is a litany of firsts here, too. The Luce is Ferrari’s first EV, the first model the brand has produced with seating for five, and the first vehicle since 2010 to have had its design entirely outsourced.Instead of being penned by Ferrari’s in-house design studio, the Luce was designed — inside and out — by LoveFrom, the US-based design collective founded by former Apple chief designer Jony Ive and Australian Marc Newson.As a result, it bears almost no resemblance to Ferrari’s supercar family. Instead, it adopts a mostly familiar four-door EV silhouette, complete with a sizeable glasshouse designed to look as though it sits beneath the Luce’s outer shell, as if the bodywork has been lowered from above.There are still several truly Ferrari elements, though, like the razor-sharp nose and the deep aero channel that funnels air over the bonnet and beneath the boot spoiler. Then there are the massive staggered alloys – 23 inches at the front and 24 inches at the rear – and spellbinding in the new Turbine wheel design, machined from a solid piece of aluminium.“The concept that we came up with very, very early on — which became kind of the overarching philosophy of part of the exterior design — was this idea that you had an interior glasshouse, which is basically this large, black glasshouse area,” says Marc Newson.“That’s essentially surrounded by the body of the car, which at the end of the day is probably doing most of the aero work.“The reason we identified that as a really interesting direction, or an interesting sort of philosophy to pursue, was that it gave us the opportunity to create some very clean and very unique forms.”But there is no escaping the fact this is unlike anything else in the Ferrari portfolio. And that, Newson says, is no accident.“This is a different kind of Ferrari. And that was the point. That was the entire purpose of the exercise,” he says.The other thing that still feels very Ferrari is the power and performance on offer. Ferrari hasn’t quite reinvented the wheel here, but it has made each of them a hell of a lot more powerful, fitting every corner of the Luce with its own electric motor.Yes, that’s four motors in total, producing a combined 772kW and 990Nm. And that has exactly the effect on performance you might expect, with the Luce clipping 100km/h in 2.5 seconds and 200km/h in 6.8 seconds.In fact, there is a lot going on at each of the Luce’s corners, with every wheel able to deliver power, capture regenerative energy, provide steering inputs or dictate vertical movement to improve contact-patch grip.“The car has an agility that you don’t expect, that you cannot link with your perception of the dimensions of the car,” says Raffaele de Simone, Ferrari’s head of test development and test driving.“The feeling of the Luce is based on the fact that at these four corners, the four motors are managed by a control unit that decides how to satisfy in a very harmonic way. You don’t perceive which system is working on the four corners, you just have to turn the wheel, to place the car where you want on the road, and the car goes there.”The power can flow naturally in automatic mode, or the driver can take more control through the gearshift-style paddles behind the steering wheel. Ferrari’s take on a simulated gearbox doesn’t actually deliver a shift-like step in power, but instead controls torque flow and regenerative braking, effectively delivering more power or more stopping force with each pull of a paddle.“On the left side, you increase the engine braking, exactly like a combustion-engine car. On the other side, you unleash power,” de Simone says.“The more you go on the left, the more you have engine braking. The more you go upshift, the more you release power. These power stages are called Torque Index.“Supposing that you are approaching a tight corner, on the exit you will have the chance to exploit only part of the power of the car, because it’s a way to better control the huge amount of torque. And this helps the driver to be connected with the throttle, with the limitation in power to find the right sensitivity on throttle.“It’s something that, with electric powertrains, was not possible. You were driven by computers, managing in your place the stability of the vehicle. Now you are back to driving, you are back to control, and this is a tool to control it.”Ferrari has also controlled almost every part of the EV build process, including assembling the battery. In this case, it is a 122kWh NCM unit that the brand says delivers a driving range of more than 500km, though there is a catch.Given the power on offer here, gentleness is required to maximise range. Ferrari makes that part easy by limiting output in its different drive modes to preserve the battery. In Range mode, power is capped at 320kW, with the grunt fed through the two rear motors. In Tour, all four motors contribute a total of 460kW. Finally, Performance delivers 725 kW and, presumably, drains the battery very, very quickly.Ferrari says the battery is designed not only to be repaired, but also fully replaced. If, as expected, battery chemistry improves significantly in the next 10 years, the Luce’s 122kWh unit could be swapped out for better tech.Perhaps the biggest change, though, is in the cabin, which feels less like a traditional Ferrari interior and more device-like and tech-focused. It is a beautifully appointed, modern-feeling space, and one in which screens are supplemented by tactile controls.A thin, elegant steering wheel frames a new, ferociously high-tech and layered driver display, in which the top screen has circular cut-outs, creating a gauge-like impression for the screen behind. Physical needles are then attached, rising and falling with your inputs.The central screen is a thing of beauty, too. It is hinged so it can be angled towards the passenger if required, while the switches and toggles beneath are exclusively aluminium or glass. In the top right corner, another needle-adorned digital gauge can cycle through a clock, stopwatch or compass.Also fun is the launch-control function, accessed via a fighter-pilot ejector-seat-style handle mounted next to the driver’s head.“It’s a fusion between digital and analogue, and the physical world,” Ferrari says.But back to the idea of weight and sound — or the lack of it. Ferrari knows the importance of a soundtrack, and it has developed an in-house solution it likens to an electric guitar, and that it says makes a driver feel like Jimi Hendrix.There are no fake Jetsons sounds here. Instead, a sensor and accelerometer capture the sounds and vibrations of the e-motor, match them to your driving inputs, and then amplify them inside and outside the cabin.The system took five years of work and 40,000km of dedicated track testing to develop, with the result, Ferrari says, being an almost rock-star sensation for owners.“Now one might wonder, ‘Okay, but you are amplifying, so it’s fake, right? It’s fake, you’re amplifying,’” says Antonino Palermo, vehicle NVH and sound engineer at Ferrari.“If we think to the musical parallel, an electric guitar musician — Jimi Hendrix, Jimmy Page, David Gilmour — when they are playing, they have expressivity. When they play the guitar you can feel the human aspect, the intention.“Here the musician is you. It’s your driving.”The second key element is the positioning of the battery, and the design of the vehicle itself, with a laser focus on lowering the Luce’s centre of gravity. Ferrari says it is 95mm lower than in the Purosangue, helping the Luce feel at least 400kg lighter when cornering than its actual 2260kg kerb weight. The claimed driver experience, then, is akin to a car that weighs closer to 1700kg.“You look at the car on the outside, you go into it with a forecast of what a big car could be like to drive. You have your background experience that says where the SUVs are and where the sedans are, and then where the rear mid-engine Ferrari is,” de Simone says.“Where to place in this scenario the experience of the Luce? The car has an agility that you don’t expect, that you cannot link with your view of the dimensions of the car.“For this type of car, in terms of size, roominess and versatility, there is no connection with the handling of the car. This ratio has been completely rewritten.”