Ineos Automotive was born in 2017 after British billionaire Jim Ratcliffe couldn’t buy the old Land Rover Defender. So he decided to build his own. The result was the Grenadier, a boxy, body-on-frame 4WD designed to carry on the Defender’s rugged legacy, right down to the ladder chassis and live axles.
Development was led by a team of off-road specialists and former auto engineers from Europe’s big brands. Production is based in France at a factory Ineos bought from Mercedes-Benz. The Grenadier large SUV officially launched in 2022 and has since rolled out to global markets including Australia, where it’s pitched as a serious alternative to Toyota’s LandCruiser 70 Series. A Quartermaster version launched later as the brand's first pick-up.
Ineos plans to grow fast. It’s already testing a smaller electric SUV called the Fusilier. With traditional 4WDs becoming rarer, Ineos is aiming to carve out a niche among buyers who still want simplicity, durability and off-road muscle.
No, there is not. Obviously, being a small manufacturer, Ineos needs to rationalise as much of the vehicle as possible, and adding a manual transmission version would have cost a lot extra in terms of design, development, engineering and testing.
The good news is that the standard transmission for the Grenadier is the rather good ZF eight-speed automatic that has been used by car-makers all over the world. It's a smooth, clever transmission that seems to suit many vehicles very well. And while the hard-core off-roaders out there will complain about the lack of a clutch-pedal option, the reality of modern automatics is that, for most drivers, they actually work better off-road than a manual ever did, particularly in sand or when tackling steep climbs.
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