What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
The updated Audi Q7 is a bit of a game of ‘spot the difference’ - but even though it’s far from a new generation, the update is more than just some shiny new bits.
While the brand’s first SUV is still in its second generation, a bit of modernised design and some tech tweaks are aimed at keeping it in line with rivals, even as it nears a decade on sale.
As well as the new features, there’s also a new variant bound for Aussie showrooms. So, is it still up to the task?
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Overall, changes to the Q7 aren’t quite revolutionary, but that’s okay because it was already a fantastic large SUV.
The fact Audi has kept the price around the same mark and introduced a cheaper entry-grade should be welcome news for prospective buyers.
But even the existing variants are capable and impressive family haulers… and now they’re just that little bit better.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.