What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
For most Aussies it probably seems the Ford Endura has just magically appeared and some of you might be wondering where Ford’s Territory went. Well, meet the new Territory… kind of.
Where the Territory was Australian-made, the Endura is built in Canada, and this model has been on sale in the United States since 2015.
The Endura received a big revamp at the start of this year and now it’s been introduced here because Ford’s had a gap in its line-up since the end of local car making meant the end of the Territory.
We went to the launch of Ford Australia’s new large SUV to see how it coped with our local roads and to investigate what it offered in terms of practicality, space and value.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
As much as I loved the Territory I have to say Ford’s Endura is a worthy replacement. This is an easy and enjoyable to drive, spacious, fuel efficient, safe SUV that’s great value with its big features list, long warranty and low servicing costs.
The sweet spot is the entry grade Trend as it get most of the equipment you'll find on the others, without paying more for bigger wheels or a sunroof.