What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
Yes, you can drive your Bentley and keep your family. It's called compromise, or the Bentayga, Bentley's SUV.
The Bentayga my family has been living with is the Azure grade which promises to be even more comfortable and pleasant than the rest of the range.
Comfort is important and we'll cover the Bentayga's lavish details in time, but our mission first and foremost is to find out if the Bentayga makes a good family SUV.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Bentley Bentayga Azure may look a bit awkward and it surely isn't great value for money, but it is a true Bentley and a very good family SUV that not only provides terrific practicality but superb performance and comfort.