Audi Q3 vs Volkswagen Tiguan

What's the difference?

Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.

Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.

Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.

The third-generation Volkswagen Tiguan is likely to be the most important new vehicle Volkswagen launches in 2025.

The popular mid-sizer has proven to have impressive staying power for the brand, with the outgoing version still impressing buyers despite being nearly a decade old. 

What does this ground-up new version change? Does it have what it takes to maintain the nameplate’s reputation in one of Australia’s most hotly contested market segments? And what are some surprises this time around?

We went to its local launch to find out.