Audi Q3 vs Jeep Cherokee

What's the difference?

Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.

Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.

Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.

So, you’ve seen the mainstream mid-size SUV players, and you’re looking for something… a little different.

Maybe you’re even looking for something with some off-road ability, and that’s maybe caused you to steer away from segment heavyweights like the Hyundai Tucson, Toyota RAV4, or Mazda CX-5.

Am I right so far? Maybe you’re just curious to find out what one of Jeep’s main models offers in 2020. Either way, I spent a week in this top-spec Trailhawk to find out if it’s the semi-off-roader it looks to be, or if it stands a chance against the mainstream players.