What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
What’s 15 years between friends? Well, in this instance quite a lot because this is the all-new, pure-electric Renault Scenic E-Tech small-medium SUV.
The Renault Scenic we knew here until the late noughties was a petrol-powered, five-seat family car or an upright, seven-seat people mover.
But this is an altogether sleeker proposition, priced and specified to compete with other electric SUVs like the BYD Sealion 7, Hyundai Elexio, Kia EV5, Skoda Elroq and Zeekr 7X.
So, could this fresh Euro contender have what it takes to steer you away from such an impressive set of pure-electric competitors?
We attended its local launch to find out.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Renault Scenic E-Tech is lining up against some heavy-hitting competitors, but Renault Australia admits it has one top of mind - the Kia EV5. The Kia’s a quality package and if you’re in the market for a mid-size electric SUV, you’ll no doubt have it on your shopping list. And you should have a look at this slightly smaller car, as well. It has the refinement, practicality and safety to stand up confidently in a rapidly expanding segment.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.