What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
An updated Sportage is a big deal for Kia. It's the brand's best-selling model in Australia and around the world, and arguably has never faced more and stiffer competition.
There's a new Mazda CX-5 around the corner, this time with a hybrid, and Toyota has just whipped the covers off its new RAV4. And that's before you mention Hyundai, Volkswagen, Honda or the litany of Chinese newcomers all here for slice of the pie.
Kia tells us this mid-life update is designed to look better, drive better, offer better tech, better safety and better equipment right across a vast range that includes petrol, diesel, hybrid, two-wheel drive, all-wheel drive, turbo and non-turbo alike.
So the question is, is all of that enough to keep the Sportage fresh in the face of all this new competition? Let's go find out.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Sportage still feels like a super solid offering in its segment, plus the addition of more hybrid options is only going to help.
It does feel a little under-specced in the lower grades, though, considering the everything-and-the-kitchen-sink approach taken by its Chinese rivals.
I feel like I should almost whisper this bit, given it's a dirty word at the moment, but that diesel engine, it's a real peach, and if I wasn't afraid of being run out of Sydney's inner west with pitchforks, that's probably the one I'd be choosing.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.