What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
Driving a whopping great SUV down the straight on a race track at more than 200km/h sounds like fun, but it actually feels a bit wrong, like entering a baby elephant in a dog show.
These are strange times, of course, and the Maserati Trofeo Levante is a suitably strange vehicle - stylish, classy, expensively appointed family hauler that also has the heart and soul of a race car.
Indeed, while performance SUVs are an increasingly commonplace vehicle, the Levante - which was actually getting along in the tooth as a model before this significant upgrade - has higher performance credibility than most.
That's because it has a big Ferrari V8 driving all four of its wheels and delivering a properly supercar-like 433kW and 730Nm.
It's not what you might call a typical Maserati buyer's car, but then only those who know what the Trofeo badge stands for - shouty insanity, basically - will be interested in this end of town. It is a lot of car, but is it worth the large load of money on the sticker ($330,000)?
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Maseratis are built for a fairly specific niche buyer; someone with a lot of money, someone slightly older and certainly someone who likes the finer things in life and appreciates Italian style, quality and heritage.
They are not, typically, the kind of buyers who want to tear around race tracks like fiends in big, shouty SUVs. But apparently there is a niche within the niche of Maserati fans who do, and they are willing to invest big dollars in vehicles wearing the Trofeo badge, like this Levante.
It might seem a slightly strange creation, a track-mad SUV with a screaming Ferrari engine, but surprisingly, it really does work.