What's the difference?
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
The new-generation Mazda CX-5 is here, promising to be bigger, better and bolder, with fresh styling, sharper handling and more technology. But in a market where hybrid power is becoming increasingly hard to ignore, has Mazda left the CX-5 at a disadvantage? I’ve spent a week with the Evolve grade to find out for you.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Mazda CX-5 Evolve kicks some goals and with its comfortable on-road handling, robust safety equipment and practical interior, it’s still a solid choice for families looking for a mid-sized SUV. The only thing it’s missing is a hybrid powertrain, which would make this already well-rounded package even more compelling.