Audi Q3 vs Volkswagen Touareg

What's the difference?

Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.

Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.

Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.

It’s big, it’s fast, it’s luxurious, Volkswagen’s Touareg has always been a stand-out large SUV.

This one, the full-fat R is the latest take on the halo Volkswagen model. It has big shoes to fill.

See, top-spec Touaregs in the past are hardly rivals to the Toyota LandCruisers and Hyundai Palisades of this world. They’re a different breed, with the first-generation Touareg powered by a variety of engines up to a 5.0-litre turbo-diesel V10, and the second-gen version packing petrol and diesel V8s in its upper levels.

They were the ultimate sleeper family SUV, ridiculous engines with rich VW Group lineage in a seemingly mainstream family-friendly package.

But this third-generation version can’t quite replicate the over-engined craziness of its predecessors. It has to think outside the box as emissions regulations crack down the world over.

This Touareg R is a plug-in hybrid. A performance-focused one at that. Can it hope to replicate the unhinged nature of its forebears and find an appropriate place atop the hierarchy of Volkswagen’s R models? Let’s find out.