What's the difference?
Recently CarsGuide had a presence at several major electric vehicle shows in Australia and I can tell you, this car was generating a lot of buzz with prospective buyers.
It’s the just-released Zeekr 7X, a pure-electric, five-door, five-seat SUV priced and specified to challenge established EV players in the premium, mid-size SUV segment.
In this test, we’re behind the wheel of the 7X Performance, the dual-motor AWD flagship topping a three-model line-up including single-motor standard- and long-range RWD variants.
So stay with us as we assess everything from price, features, design and practicality to efficiency, driving dynamics, safety and cost of ownership. Let’s go!
Replacing a popular model is fraught with danger. Existing customers will tell you they love it, while focus groups of non-customers will tell you why they hate it and sometimes carmakers get caught trying to appease both groups.
Sometimes they’ll make it too big or change too much in the search for more sales and ultimately end up removing the elements that made it popular in the first place.
Which is why Audi has been extra careful with some subtle evolution for this new-generation Q3 SUV and Sportback. This isn’t just a popular model for Audi Australia, it has been the best-selling model for the German brand for more than five years, so getting it wrong would be a disaster.
The first thing that comes to mind in summing up the Zeekr 7X Performance is value. So much standard equipment for the money, stunning acceleration, top-shelf safety and a solid ownership package. It’s also practical, comfortable and the design inside and out is sleek. This electric SUV has thrown down a hefty gauntlet in challenging its existing opposition and there’s no doubt if you’re in this part of the market you should take a close look.
So is this new Q3 good enough to remain Audi’s number one choice? In a word, yes.
Audi has resisted the temptation that some brands fall into by making too many changes to a proven sales performer. This new Q3 isn’t radically different from the old Q3, but it has improved in almost every way.
It isn’t different enough to widely expand its appeal to a new wave of customers, but there’s no reason it won’t remain Audi’s most popular choice for the foreseeable future.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.