Toyota BZ4X vs Zeekr 7X

What's the difference?

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?

Recently CarsGuide had a presence at several major electric vehicle shows in Australia and I can tell you, this car was generating a lot of buzz with prospective buyers.

It’s the just-released Zeekr 7X, a pure-electric, five-door, five-seat SUV priced and specified to challenge established EV players in the premium, mid-size SUV segment.

In this test, we’re behind the wheel of the 7X Performance, the dual-motor AWD flagship topping a three-model line-up including single-motor standard- and long-range RWD variants.

So stay with us as we assess everything from price, features, design and practicality to efficiency, driving dynamics, safety and cost of ownership. Let’s go!