What's the difference?
Toyota finds itself in a very unusual position - playing catch-up.
Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X.
There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.
Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.
So is this the right SUV at the right time? Or is it too little too late?
We might have been excited to see the new generation Ford Ranger and Ford Everest models in 2022, but the real star of the show for the Blue Oval brand could well be this - its first electrified model to make it to Australia, the new Ford Escape PHEV.
If you’ve seen the letters PHEV before and not understood what it meant, don’t stress - you’re not alone. It stands for Plug-in Hybrid Electric Vehicle. And what that means is that this car comes with a battery bank and electric motor, a port to plug it in and recharge it to drive on EV power only, and it also has a petrol engine to make sure you’re not stuck when you run out of charge.
I’ll run through all the details on the drivetrain below, but think of it this way - if you want a Toyota RAV4 Hybrid but want the possibility to drive on dedicated electric power for up to (and in excess of) 50 kilometres on a charge, this could be the right car for you…
Is the bZ4X Touring the right Toyota for this moment in time or too little too late for the brand to play catch-up to its EV rivals?
The good news for Toyota is that it isn’t too late, at all. The Touring expands the appeal of the bZ4X, metaphorically and literally, and certainly the sales trajectory in 2026 suggests buyers are warming to Toyota’s electric future.
However, it remains a more expensive proposition for its size and the Touring doesn’t really make it stand out amongst the crowd that includes the popular BYD Sealion 7 and Tesla Model Y. It’s unfamiliar territory for Toyota, but it didn’t become the automotive juggernaut it is by giving up, so there is every reason to think the bZ4X duo will chip away at the EV sales leaders.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Ford Escape PHEV is a good option for a customer who knows they’ll live within the parameters set by the car. That’s the case with any plug-in hybrid, really, so in that regard, this new model is hardly a standout.
And it isn’t particularly outstanding in any other way either. I personally would have appreciated it if Ford had decided to add the plug-in powertrain to the Vignale flagship model instead - that model is more about luxury than sportiness, and would better fit the character of this powertrain in my opinion.
It’s a decent addition to the brand’s SUV range, and a welcome one to the segment, though it won’t be on its own for long.