Toyota BZ4X vs Cupra Ateca

What's the difference?

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?

Not many people even know what a Cupra Ateca V is… and this is the second best thing about this small SUV. The first best thing is that Cupra is owned by Volkswagen.

So, this means you can have your mysterious SUV not many other people drive while knowing it’s underpinned by one of the largest car manufacturers in the world which makes cars millions of people drive and one which also has a reputation for high quality vehicles.

The big news here is the Ateca model range has a new and lower entry fee with the arrival of this V grade. See, until now the only Ateca Australians could buy is the high-performance VZx which while really sporty also came with a pretty big price tag.

So, how much is the Ateca V and what do you get for the money? We found this out at the Australian launch along with how practical and safe it is and what it’s like to drive.