Toyota BZ4X vs Nissan Ariya

What's the difference?

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?

Nissan was one of the first to launch a mainstream electric vehicle (EV) in Australia with the cute Leaf hatchback back in 2010.

While two generations of the Leaf have come and gone, Nissan still hasn’t launched another EV offering in Australia. That’s now finally changed.

The Japanese carmaker has just launched the Ariya mid-size electric SUV in Australia roughly five years after it was first revealed. It’s been available in other markets since 2022.

The EV market has gained momentum in Australia and there are a growing number of heavy-hitting rivals out there now for the Ariya to go up against.

Is it too little, too late for Nissan? Read along to find out.